Core Direction, a wellness technology platform and events company, works with government agencies, hotel groups, and developers, delivering top-notch health and wellness services that are supported and attended by thousands of UAE citizens and visitors. Core Direction is connected to more than 150 local fitness businesses.
Core Direction is committed to inspiring movement and targets the complete industry, not just a segment. They identified the need for fitness and wellness apps in the fitness industry, where different groups of like-minded people can land for a fitter, happier, healthier quality of life. Core Direction decided to fulfill this need to provide a platform where anyone can find custom fitness solutions i.e. corporate wellness, partnering in event consultancy, and event and festival booking solutions. All these needs were identified and tackled by a highly comprehensive team.
Core Direction decided to fulfill this need to provide a platform where anyone can find custom fitness solutions i.e. corporate wellness, partnering in event consultancy, and event and festival booking solutions.
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The codebase lacked proper organization, leading to numerous protocol-related challenges for developers during the coding phase. |
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Insufficient communication among team members led to a significant number of misunderstandings. |
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The absence of a clear project roadmap from the outset created hindrances for the team to work cohesively. |
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The client's changing requirements caused disruptions during the project implementation. |
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At the beginning of the project, developers and other team members adhered to suboptimal meeting procedures. |
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The high turnover rate among developers resulted in a lack of stability during the project implementation. |
Hubextech has been assisting Core Direction for the last 8 years. The solutions range from corporate wellness to exclusive features of social platforms like Instagram and gamification to attract the marketplace. Hubextech has been providing its assistance using event-driven development methodology and used microservice architecture and micro frameworks like MySQL, MongoDB, Redis, and Vue.js. Also developed iOS & Google Play App for wearable integration, engagement & tracking.
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Conducted code optimization and refactoring to minimize redundant code and enhance code structure. |
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Scheduled frequent team meetings to guarantee effective communication and teamwork. |
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Conducted a thorough study of the project requirements and specification collecting with the customer to get an overview of what was needed. |
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Ensured that each development task is accompanied by clearly defined objectives, specifications, and acceptance criteria, facilitating efficient and effective developer engagement. |
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Initiated daily scrum meetings to ensure all team members are informed and up-to-date on the progress of ongoing activities. |
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Prioritized the creation of essential documentation, ensuring that the project's activities and deliverables are adequately recorded and cataloged. |
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